After 4 years of operation under founder Anna Giordano, the “School Lunch Recycling” organization had become so much more. The program now included composting in its school lunch offering, and the Waste Free Classroom program had taken off. As well, Anna was joined by partner Ashley Welde, who brought communications and technical expertise to the mix. With a much broader vision and ambitions goals, the organization demanded a new name and identity.
Anna and Ashley met with designing and branding visionaries Christina Collins and Brett Collins from Counterspace to come up with a new name and logo. Within minutes, the name “We Future Cycle” was born, and the logo shortly followed. We are so grateful to Christina, Brett, and the whole Counterspace team for donating their time and wisdom to We Future Cycle. Thank you!