The discarding of untouched, fully packaged food items, just because one doesn’t feel like eating them right now, is an everyday reality in schools. WeFutureCycle is working within the schools to have share tables and goodie bag systems to feed these perfect food items into the hands (and mouths) of the ones that would like to consume them.
But the commercial untouched food waste is absolutely staggering and frightening. According to USDA about 16 % of all foods grown do not make it into the stores at all. Mostly for reasons of consumer quality expectations. Any blemish or too much of size deviation is a reason to reject that piece of fruit.
In addition to those initial 16% , there is an additional 30% of loss at the retail and consumer level. The retail level is comprised of packaging errors, transportation loss due to loss of cooling chain or other issues, and of course the running out of date at the grocery store. Store retail space is of high value, which means that if products are not selling well, the entire stock will be discarded to make room for another product that will turn over quickly.



A recent visit at the Quantum Power Bio Digester Plant in Southington CT was an eye-opening, shocking and utterly frightening experience. We saw pallets and pallets and pallets of untouched foods, being crushed so that the juice could be fed into the bio-digester for energy production. An entire factory hall with hundreds of pallets of yogurts, soda, grapes, strawberries, lettuce, canned fruits, juices…… all deemed below consumer expectations.
It was shocking to see people working to destroy food. The cost to society for consumers to reject slightly imperfect food is truly staggering. 46% of all grown, packaged, loaded, unloaded, displayed is being destroyed. 46%!!